The Advantages Of Link Building

Link building and link popularity are the elixir of life for both flagging and fledgling websites on the internet. Link popularity, which refers to the amount of text links that lead to your website from other sites, is a crucial web marketing tool because of the huge impact that it makes on any web page?s search engine ranking and Pagerank. In fact, link popularity is the most important factor that is used for calculating a web page?s rank and any web site that wants at least a fighting chance for survival in the virtual jungle needs to make a conscious and concentrated effort at achieving a high link popularity.