Press Release- New Tool of your Kitty Bag

A news release, media release,press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial press-release distribution services are also used to distribute news releases. Source: http://en.wikipedia.org/wiki/News_release

Is is so? Today we will try to evaluate it. As a small business owner you got everything right from the beginning. You did a market research, came up with a profound plan of action and now you need some promotions. The thing which matters you most is more visibility in search engines, related sites, forums, directories etc. And a Press Release or News Release is a proximate tool available in your kitty bag. Once you are getting your press release approved with these sites, you are done for a bulk medium of visitors. But the approach might be a big thing for you.

In that connection your PR Campaign must be capable enough and successful. A press release is basically done with the objective of:
1.Informing the target audience regarding your company.
2.Some products or services related things those are fresh.
3.To build up a public relation with our prospects.
4.To promote the branding.
5.To get unlimited exposure which is other wisely difficult to achieve.

The bottom line is search engine loves press release or news release directories as that is the source where they find unlimited relevant content. Having had some good listings with press releases you get exposure, authoritative links and a long run listings. Some PR listings are there for once and ever. By that I mean to say as long as the site is up the Press Release Listing is existent. But with so many good things it may be negative for you also. So best thing is do it right or better take the help of some professional service.

The Challenges of PR Campaign are:
1.Writing a good PR article. Note that all PR articles never give you equal value.
2.Selecting the Press Release sites. You can get lot of Press Release sites those are good in PR but they are not popular.
3.Selecting for a free or paid service. Some providers charge as good as 600 USD, which may fall hectic to your bottom line.
4.Video news release- a fresh search engine friendly way which may provide your more personal touch.
5.Finally the aim to promote your company image or to give informations?

Please remember that press releases are simply not another way of doing search engine optimization. Rather it's more powerful and have been developed to matured stage. A good PR Campaign can increase your popularity many fold. But unlike other SEO techniques the marketer should be diligent to frame and accomplish the goal of PR Campaign. So best of luck for your press release campaign from the Business Blaze Family.

Please visit the blog often. In the coming days we are coming with new search engine articles in coming days.