One Way Link Building

1. Links given from topic related websites that like your website.
2. Providing free content, such as access to articles, e-books, FAQ's and white papers.
3. Directory links, listed under the category related to your topic.
4. Business directory links, listed under the category related to your topic.
5. Blogs, submitted to a blogs directory and archived online. 6. Business associations, listed under the category related to your topic.

7. Newsletter text ads promoting your business, archived online at topic-related websites.
8. Original articles, submitted to and archived online at topic-related websites.
9. Original press releases, submitted to and archived online at topic-related websites.
10. Original newsletters, submitted to and archived online at topic-related websites.
11. White papers, submitted to and archived online at topic-related websites.
12. E-books, submitted to and archived online at topic-related websites.

The Advantages Of Link Building

Link building and link popularity are the elixir of life for both flagging and fledgling websites on the internet. Link popularity, which refers to the amount of text links that lead to your website from other sites, is a crucial web marketing tool because of the huge impact that it makes on any web page?s search engine ranking and Pagerank. In fact, link popularity is the most important factor that is used for calculating a web page?s rank and any web site that wants at least a fighting chance for survival in the virtual jungle needs to make a conscious and concentrated effort at achieving a high link popularity.

Advantages of Articles in SEO Copywriting

Internet marketing is all about drawing visitors to your website. But how will you attract people who are completely unaware of your presence? An easy way to reach out to people is letting them know about you, your field of work, your expertise etc. This can be easily done by writing articles. People are always hunting for good articles and if your articles are informative then there is a high probability that you will be renowned.

In order to make your articles effective you must make them content rich. The visitors or the readers must understand what you are writing about at the very first glimpse of it. The success of article depends upon how well you are able to communicate through your writing, not on how good your language skills are. In short, try to be an important source of information about the field you are into.


If you are a website owner then make sure that your articles are updated at regular intervals. Nothing frustrates visitors more than stagnant sites. Another important thing, don’t make your articles typical sales letters. Visitors search for articles to get unbiased information, and sales letter is just the opposite.

Simply put, educate your readers through your articles. If your visitors find whatever they wanted to find they will keep on looking for your articles in future. Moreover, they will surely visit your website to know more about you.

In case of articles, make your resource box as informative as possible. Write about who you are, where you are from, what you do, and more in the resource box. After all, you are not writing an article for praise.

Press Release- New Tool of your Kitty Bag

A news release, media release,press release or press statement is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, it is mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and/or television networks. Commercial press-release distribution services are also used to distribute news releases. Source: http://en.wikipedia.org/wiki/News_release

Is is so? Today we will try to evaluate it. As a small business owner you got everything right from the beginning. You did a market research, came up with a profound plan of action and now you need some promotions. The thing which matters you most is more visibility in search engines, related sites, forums, directories etc. And a Press Release or News Release is a proximate tool available in your kitty bag. Once you are getting your press release approved with these sites, you are done for a bulk medium of visitors. But the approach might be a big thing for you.

In that connection your PR Campaign must be capable enough and successful. A press release is basically done with the objective of:
1.Informing the target audience regarding your company.
2.Some products or services related things those are fresh.
3.To build up a public relation with our prospects.
4.To promote the branding.
5.To get unlimited exposure which is other wisely difficult to achieve.

The bottom line is search engine loves press release or news release directories as that is the source where they find unlimited relevant content. Having had some good listings with press releases you get exposure, authoritative links and a long run listings. Some PR listings are there for once and ever. By that I mean to say as long as the site is up the Press Release Listing is existent. But with so many good things it may be negative for you also. So best thing is do it right or better take the help of some professional service.

The Challenges of PR Campaign are:
1.Writing a good PR article. Note that all PR articles never give you equal value.
2.Selecting the Press Release sites. You can get lot of Press Release sites those are good in PR but they are not popular.
3.Selecting for a free or paid service. Some providers charge as good as 600 USD, which may fall hectic to your bottom line.
4.Video news release- a fresh search engine friendly way which may provide your more personal touch.
5.Finally the aim to promote your company image or to give informations?

Please remember that press releases are simply not another way of doing search engine optimization. Rather it's more powerful and have been developed to matured stage. A good PR Campaign can increase your popularity many fold. But unlike other SEO techniques the marketer should be diligent to frame and accomplish the goal of PR Campaign. So best of luck for your press release campaign from the Business Blaze Family.

Please visit the blog often. In the coming days we are coming with new search engine articles in coming days.

Press Release Role In Online Marketing

In the last post we had discussed some of the basics of online business that makes it successful. But the real point of discussion is how far you can go. In this issue I am trying to give you some tips on Press Releases. For quite a long time it has been under debate! If so why should you go for it? The reason might be your approach. For thousands and one reason it may well help if you can make it right.

Press release are considered to be a powerful tool of Mass Media Distribution as those use to target the much hyped newspapers, magazines and other media. So anytime you have had a better chance of popularizing your theme, content or else online business by doing a successful press release campaign. Press Release for online business may be described as a discussion or quote of business, newest thing, business proposal anything of that nature that might be informative to the community.

Please note you don’t do any direct business by Press Release. It rather helps to popularize your online presence. And being an online business promoter you will always like to get exposure may be from all fronts.

Let’s see what are the benefits your online business might get from press release:
1. Exposure! As all press releases sites has a network of sites compared to the one-to-one sites. Once you manage to get a press release listing, it generates more value for your online business.
2. A press release listing might spin well with popular medium count term. Quite a lot of time I have experienced the press release listings coming fast in the search results. Think, how better you can use this for your online business.
3. You get a valuable back links. Please note for almost all online businesses a natural listings counts. And being content providers most PR sites rank well, and enjoy different status in online business sphere.

So now it’s up to you to decide and act for your online business. But as a professional of Online Business industry I personally like the utility of press releases. For me a mild use of press release goes well with my contextual link building. In the next issue we will de-root some more concepts of professional press releases.

Feel free to share your ideas regarding this post. You may reach me at: mailto:pollock.businessblaze@gmail.com

Effective Strategies for Online Business

Market Research: Are you a site owner striving to get potential clicks? May be you must look your potential visitors- how they are behaving. Is it too puzzling? The true notion of SEO or SEM is to create consistent and targeted traffic and there by increase the revenue. This article is little endeavor to enlighten some basic aspects of site research, designing and the implementation of the process.

Market Research: How do you frame a piling campaign? There may be several factors. The bottom-line of your efforts is hits coming from a targeted group who want to be engaged on your site. So what you need to devise is fully informative site with all the effects that makes end user to visit, shop or download. In this process initial market research would aid a great deal. You may take the help of a genuine market research company. This will help to design your product, site and other things that will make your site ready for users.

Keyword is a combination of letters or words that connects your site with the target audience. It can be one or two or multiple words. Always remember a relevant keyword generates targeted traffic. If your site theme is well combined with targeted keywords it gives life to your marketing efforts. No matter you are doing SEO or Ad Words, it’s the keyword that forms the basics of better return. More Suggested Reading on Keyword Research

Site Building: Now that you are through the initial question- now it’s time for designing the site. It’s a physical place that will shape your aspiration on Web. While designing the site please ensure you ain’t breach the guidelines. Google Web Master Center is a nice place to collect all bits and pieces of information on how to make a search engine friendly page. After all your efforts zooms around major search engine algorithm. You may take brief guidelines on designing the site.

Traffic Generation : Now back to the basics. How much budget you have expended and how to recover the budget by making targeted customers to landing on your homes. Usually the customers might come from different sources- from organic sources like search engines, from Sponsored results like Google Adwords, Affiliates or via direct route. Please make sure you have optimized each of the potential channels as per the requirements of industry standard. Remember that if you are loosing a customer - your competitor is bagging the same lead.

Analytics: A website owner must know what is happening with his or her marketing campaign. In achieving so the Google Analytics has a great deal. This offers a free of cost option to know the pattern of customers, success of a channel and the best thing- where you are going wrong. Else you can choose for Hit Box Tool which is paid one.

Need more assistance? Feel free to mail me @ mailto:pollock.businessblaze@gmail.com